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Research Tile

A research story

Research Tile

RESEARCH IS AT THE HEART OF PRODUCT DEVELOPMENT AT FISHER-PRICE

From seeing your baby’s delight when she first grasps a toy, to watching the wonder of a preschooler’s imagination, it’s easy to see how significant play is for a child’s development.

Making products that live up to that importance — that teach, captivate, encourage and delight — is what Fisher-Price is all about. How do we know what toys are right for a child? How do we match developmental features with the ages and abilities of children?

How do we make sure a toy will be fun to play with, encouraging imagination while helping develop new skills? It’s simple, really: we consult the experts. Children (and their parents) who come to play at our onsite Play Lab.

one of our experts

1961

history

Fisher-Price became the first toymaker to have on-site testing of kids at play

ONE
MILLION

Babies & preschoolers have tested toys over the years

3,500

Kids participate each year

ParticipateBG
ToysIdeas
ParentsCount

1,500

parents take part in Mom Talks, Mom Panels and In-Home Testing every year

Children learn best through hands-on experience. So our designers watch and learn from how they play. It really helps us make better products.

Deborah Weber, Ph.D., Senior Manager, Child Research

ParentsGroups

parent groups meet each year, reviewing products, sharing feedback, helping us improve what we make

Everyone gets to

PlayCount

  • Infants
  • Toddlers
  • Preschoolers
  • School-age children
  • Designers & engineers
  • Moms & dads

There’s always time for another story!