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For 85 years, stimulating early childhood development has been our mission. But the world is changing rapidly. In just the past 5 years, the advancement of technology has permeated aspects of all our lives in simple and complex ways – even for children. Some of the trends we examined are about to happen. Some may never happen. But inspired by childhood itself, in all its open-endedness, we set out to imagine the possibilities in a child’s development to set a course for their bright future and ours.

Products shown within the Future of Parenting vision are conceptual and not yet available for sale. | © 2016 Mattel