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About Us

About Fisher-Price®

Fisher-Price exists to make childhood fun and enriching.  Through our breadth of products and services, we support families with young children, helping them build skills that will last a lifetime. And we’ve been doing that for generations—since 1930, in fact.

Our story

It was 1930 when Herman Fisher, Irving Price and Helen Schelle combined their talents to create a different kind of toy company. With the Great Depression looming, it may not have been the best time to launch a new business. Luckily, the whimsical nature and magical surprises of their first toys quickly caught on. And they became lasting hallmarks of Fisher-Price products. Another enduring legacy is the founder’s creed, calling for:

  • Intrinsic play value
  • Ingenuity
  • Strong construction
  • Good value for the money
  • Action

These principles still guide us in our decisions today.

Fisher-Price headquarters

Fisher-Price is headquartered where it was founded, in East Aurora, New York. It’s a small, historic village 20 minutes southeast of Buffalo—a close-knit community with charming homes, gently rolling hills, good schools and friendly, hardworking neighbors.

Community support

Our heritage includes long-standing support of the communities where we do business as well as programs that benefit children. Our parent company, Mattel, is the world’s most successful toy company, and Fisher-Price’s philanthropic programs fall under the umbrella of the Mattel Children’s Foundation. Across all divisions of the company, we believe it is our responsibility to lead the way in making a difference in the lives of children in need. Additional information about our corporate giving guidelines and on-line applications can be accessed through Mattel’s web site at

Global vision

As one of the world’s leading manufacturers of babygear and preschool toys, Fisher-Price believes deeply in the power of innovation and fun to bring out the full potential of the world’s children. We continue to grow around the world, conducting business in 145 countries and producing toys in more than 37 languages.

Working at Fisher-Price means we get to play with toys. Surrounded by fun things for inspiration. On teams with the best creative talent in the business. We use the most current technologies and resources to do our jobs. And although our environment is fast-paced and our businesses are highly competitive, we balance these conditions with supportive management and a family-friendly environment.

Diversity in our workplace & functions

We want to be recognized as a premier employer of choice … enriched and enlightened by diversity in our workplace and community, seeking out and embracing the uniqueness each individual brings to our company while assuring equal opportunity and fair employment practices.


It takes a diverse range of functions to help us make the hundreds of new products we introduce each year. And we need trained, imaginative minds more than ever as we expand an already significant presence in global markets, add new technologies and product categories to our line.

Team atmosphere

Our team structure creates an atmosphere that's ripe for sharing ideas, making decisions, assuming responsibility and earning recognition for efforts, talents and dedication. It also gives our employees daily opportunities to meet challenges, and that's part of what makes this such a fun place to work.

"We have a great creative atmosphere, nice, nice people, and beautiful surroundings."

Creative Development

"I came to Fisher-Price because of its excellent reputation, and the excitement associated with making children's products. I have stayed 32 years because of our commitment to children's safety and the professional, dedicated teams that develop product with pride. As the mother of three, I also enjoy working in a truly family-friendly company."

Product Safety

"As a designer at Fisher-Price for over 30 years, I've been fortunate to work in a wide variety of product areas. And with six kids of my own, I've always had an eager consumer at home in mind as I've designed products for millions of children."

Product Design

"Fisher-Price offers everything a marketing professional desires — a high energy, fast-paced environment, a leadership position in a team environment, an excellent balance between product development and product marketing, and the resources to make it all happen. It’s impossible not to feel good about what you are doing every day — both on a professional and a personal level."


Opportunities with Fisher-Price®/Mattel

Fisher-Price and a number of other well-known brands are subsidiaries of Mattel, Inc., ranked by Fortune magazine as one of the Top Companies to Work For. Our career opportunities are presented together on the following pages.

You can search all job opportunities within our parent company or, if you're specifically interested in a job at Fisher-Price, then:

• Search under East Aurora, NY or New York, NY.  


• Use Fisher-Price in the keyword search. 

Please click on the "Go" button to visit the Mattel Corporation job openings page