Fisher-Price mission state logo

Fisher-Price might be almost 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime. We’re heading back to childhood. Wanna come? 


Fisher-Price LBK chicken head
Let's Be Kids rainbow

What's New

  • Linkimals™

    These interactive friends play, sing, and learn with your baby … and each other!
  • Wonder Makers™

    Building and track sets that become anything your preschooler can imagine!
  • Pretend Play

    Pretend play toys as silly and fun as your preschooler’s imagination!
  • Rescue Heroes®

    Action-ready figures and vehicles that celebrate real heroes. Let’s go!


Give us a follow and we’ll give you a peek at new toys, share silly stories in our stories, and fill your feed with fun!

Let's Be Kid's smiley face