• Play Lab

    Where our toys and gear are tested by the real experts: kids!

  • 7 Tips to Help Your Newborn Sleep Like a Baby

    Tips and tricks to try, along with some slumber essentials.

  • Free Coloring Pages & Activites for Kids

    Print ‘em out & color ‘em in (again & again).

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New Toys!

  • Laugh & Learn® Grow-the-Fun Garden to Kitchen™

    Two-sided, garden-to-kitchen playset with colorful lights, music and more

  • Rollin' Rovee™

    Interactive friend with 4 modes of play as baby grows from infant to toddler to preschooler

  • Little People® 1-2-3 Babies Playdate™

    Folding playset with 2 sides of play, plus lights, music, and Smart Stages™ learning content

  • Linkimals™

    Friends that play together, stay together! 


Give us a follow and we’ll give you a peek at new toys, share silly stories in our stories, and fill your feed with fun!

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