• Up to 20% off select Fisher-Price items at Target

    Valid using in-store order pickup, drive up or same day delivery

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  • Little People® Launch & Loop Raceway

    It's about to go down (and around and upside down)

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  • The Fisher-Price Toy Museum Gift Shop

    Where memories of the past can be mementos of the present. And boy do we love presents!

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Fisher-Price might be almost 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime. We’re heading back to childhood. Wanna come? 

 

Let's Go!
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Find something for kids of all ages.

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New Toys for Fall!

  • Laugh & Learn® Grow-the-Fun Garden to Kitchen™

    Two-sided, garden-to-kitchen playset with colorful lights, music and more
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  • Rollin' Rovee™

    Interactive friend with 4 modes of play as baby grows from infant to toddler to preschooler

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  • Little People® 1-2-3 Babies Playdate™

    Folding playset with 2 sides of play, plus lights, music, and Smart Stages™ learning content

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  • Linkimals™

    Friends that play together, stay together! 

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