Fisher-Price mission state logo

Fisher-Price might be almost 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime. We’re heading back to childhood. Wanna come? 


Fisher-Price LBK chicken head
Let's Be Kids rainbow

New Toys for Fall!

  • Laugh & Learn® Grow-the-Fun Garden to Kitchen™

    Two-sided, garden-to-kitchen playset with colorful lights, music and more
  • Rollin' Rovee™

    Interactive friend with 4 modes of play as baby grows from infant to toddler to preschooler

  • Little People® 1-2-3 Babies Playdate™

    Folding playset with 2 sides of play, plus lights, music, and Smart Stages™ learning content

  • Linkimals™

    Friends that play together, stay together! 


Give us a follow and we’ll give you a peek at new toys, share silly stories in our stories, and fill your feed with fun!

Let's Be Kid's smiley face