• The holiday of play is on its way!

    Check out the top picks that'll be on every kid's list

    Holiday Gift Guide

  • The Fisher-Price Toy Museum Gift Shop

    Where memories of the past can be mementos of the present. And boy do we love presents!

    Shop Now

  • Walk, Bounce & Ride Pony

    There's a new (walking) partner in town.

    Shop Now
Fisher-Price mission state logo

Fisher-Price might be almost 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime. We’re heading back to childhood. Wanna come? 

 

Let's Go!
Fisher-Price LBK chicken head

Find something for kids of all ages.

SHOW MORE
SHOW MORE
Let's Be Kids rainbow

New Toys for Fall!

  • Laugh & Learn® Grow-the-Fun Garden to Kitchen™

    Two-sided, garden-to-kitchen playset with colorful lights, music and more
    Shop Now

  • Rollin' Rovee™

    Interactive friend with 4 modes of play as baby grows from infant to toddler to preschooler

    Shop Now

  • Little People® 1-2-3 Babies Playdate™

    Folding playset with 2 sides of play, plus lights, music, and Smart Stages™ learning content

    Shop Now

  • Linkimals™

    Friends that play together, stay together! 

    Shop Now
SHOW MORE

Top Brands

Show More

Instagram

Give us a follow and we’ll give you a peek at new toys, share silly stories in our stories, and fill your feed with fun!

Follow Us
Let's Be Kid's smiley face