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Fisher-Price might be 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime. We’re heading back to childhood. Wanna come?

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What's New

  • Linkimals™

    These interactive friends play, sing, and learn with your baby … and each other!
  • Little People®

    Little kids can have big adventures with these figures, vehicles and playsets.
  • Laugh & Learn®

    Learning toys and friends introduce your baby to numbers, letters and everyday fun!
  • Thomas & Friends™

    All aboard for railway adventures with the latest engines, track sets, and more.
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