• From award winning games to your favourite toys...

    We have you covered!

    SHOP NOW

  • Let's Be Kids

    Play is a place where we all grew up.  And you can always come back.
    SEE FILM NOW

  • Linkimals™

    They link, they sync, they play and learn together!
    LEARN MORE
Fisher-Price mission state logo
Let's be kids.

Fisher-Price might be almost 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime. We’re heading back to childhood. Wanna come?
Fisher-Price LBK chicken head

Find something for kids of all ages.

SHOW MORE
SHOW MORE
Let's Be Kids rainbow

What's New

  • Linkimals™

    These interactive friends play, sing, and learn with your baby … and each other!
    SHOP NOW

  • Little People®

    Little kids can have big adventures with these figures, vehicles and playsets.
    SHOP NOW

  • Laugh & Learn®

    Learning toys and friends introduce your baby to numbers, letters and everyday fun!
    SHOP NOW

  • Thomas & Friends™

    All aboard for railway adventures with the latest engines, track sets, and more.
    SHOP NOW
View All
SHOW MORE
Let's Be Kids logo

Top Brands

Show More