• Discover something fun today!

    Get stacking, cook something yummy, or bring the farm to your living room. There is so much fun to be had!

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  • Let's Be Kids

    Play is a place where we all grew up. 

    And you can always come back.

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  • Linkimals™

    They link, they sync, they play and learn together!
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Let's be kids.

Fisher-Price might be almost 90 years old, but we don’t act a day over five. Because the only way you can make awesome things for babies and kids is to put yourself in their tiny shoes. That’s why we’ve made it our mission to put the fun back in functional baby gear and the play back in playtime. We’re heading back to childhood. Wanna come?
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Find something for kids of all ages.

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What's New

  • Linkimals™

    These interactive friends play, sing, and learn with your baby … and each other!
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  • Little People®

    Little kids can have big adventures with these figures, vehicles and playsets.
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  • Laugh & Learn®

    Learning toys and friends introduce your baby to numbers, letters and everyday fun!
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  • Thomas & Friends™

    All aboard for railway adventures with the latest engines, track sets, and more.
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