Welcome to the world of childhood. We knew you’d find your way back. If it’s been a while since you last visited, you should know not much has changed. The animals still talk (and sing and sometimes dance), the floor is still lava, and playtime is still all the time. Now, since you’re a little taller than the last time you were here, we do have one important question we have to ask before we can let you in: What’s your favourite colour?


Toys Bring Us Together

Sometimes the grownup world and the kid world can seem far apart. But all it takes is a cuddly toy puppy, a singing teapot and a little imagination to bring them together. So grab your loved ones, your favourite toy, and let’s see what happens when we all grow down… 

New Toys

  • Laugh & Learn® 3-in-1 On-the-Go Camper

  • Linkimals Cool Beats Penguin™

  • Frozen Elsa's Enchanted Lights Palace by Little People®

  • B.B. Hoopster™​

Parenting Articles

Tips and advice crafted by our Play Lab experts!

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