Careers at Fisher-Price
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As the most trusted name in quality toys,
Fisher-Price® has been helping to make childhood special for generations of kids. While we’re still loved for our classics, our employees’ talent, energy and ideas have helped us keep pace with the interests and needs of today’s families. Now we add innovative learning toys, toys based on popular preschool characters, award-winning baby gear, and numerous licensed children’s products to the list of Fisher-Price favorites.
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We believe in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Our company supports today’s families with young children through our breadth of products and services that make early childhood more fun and enriching.


To be recognized as a premier employer of choice … enriched and enlightened by diversity in our workplace and community, seeking out and embracing the uniqueness each individual brings to our workplace.

Fisher-Price is committed to attracting, developing and retaining the highest caliber talent and fully utilizing each person’s unique abilities to achieve superior business results.

We will achieve this vision by:
• Treating "effective diversity management" as a core leadership competency and business priority.
• Creating a workforce, at all levels, that reflects the diversity of our consumers and the population at large.
• Assuring equal opportunity and fair employment practices.
• Recognizing employees’ needs for work life balance and providing development opportunities that enable all employees to continually improve their capabilities and maximize their contributions.




In keeping with our long-standing tradition of innovation, quality, durability, safety and good value, we offer products and services consumers can trust to improve their family’s lives. Through the power of teamwork, we challenge ourselves to strive for excellence and to exceed our consumers’ and partners’ expectations.




Our efforts will successfully increase market share and not only reward our shareholders and customers with superior financial returns, but also provide our employees with opportunities to enhance their lives and those of their families.




Since 1930, we’ve been in business to create toys that fascinate and stimulate a child’s imagination. In fact, our founders’ criteria for toymaking still holds true today:

"Fisher-Price toys should have intrinsic play value, ingenuity, strong construction, good value
and action."
Herman Fisher, Irving Price, Helen Schelle, 1930




Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create our toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since.
• In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price.
• In 1969, we were acquired by The Quaker Oats Company.
• In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company.
• In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions.
• After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines.
More details:
• 100% of parents in the United States are familiar with the Fisher-Price brand name.
• Worldwide gross sales of Fisher-Price Brands were $2.36 billion in 2008.
• Fisher-Price is a wholly owned subsidiary of Mattel, Inc., the worldwide leader in toy products. Mattel's best-selling brands are Barbie®, Hot Wheels®, Fisher-Price® and American Girl®. Visit www.mattel.com.









Fisher-Price Headquarters
East Aurora, NY

Headquarters for Fisher-Price is a campus of buildings
located in East Aurora, New York, a small, historic village
20 minutes southeast of Buffalo. It's a close-knit community with lovely old homes, gently rolling hills, good schools and friendly, hardworking neighbors.

We're Close To — City life, with Buffalo 20 minutes away, Rochester one hour away, and Toronto less than a two-hour drive; the wonder of Niagara Falls and numerous
other state parks; Canada, half an hour from the border; ski country south of Buffalo; the shores of Lakes Erie and Ontario; the Niagara region's bountiful orchards, vineyards and
farmers' markets.

Weather — Yes, we get snow, but every inch is softened by the caring people who live here — Western New Yorkers agree that the coldest, snowiest days bring everyone closer together to shovel each other out or ask if you need something from the store. In addition, the other three seasons of the year are just lovely here!
History — East Aurora was home to the Roycrofters Arts & Crafts movement, and craftsmen still gather and work here today. Our Nation's 13th president, Millard Fillmore, resided here and his house built in 1825 is now a National Landmark.
Economy — Fisher-Price is a major employer here, along with Rich Products frozen foods; General Motors and Ford; numerous financial, medical and pharmaceutical companies; and SUNY educational system. Western New York is also gaining ground as an up-and-coming "byte belt" for computer technology and internet developers.
Sports — We're big fans of the Buffalo Bills, our NFL team; the Buffalo Bisons AAA Baseball; Buffalo Sabres NHL; Bandits lacrosse; and some of the best salmon fishing derbies on Lake Ontario.
Cultural Resources, Activities & Entertainment — Highlights include the Buffalo Philharmonic Orchestra; Albright-Knox Art Gallery; distinguished theater district; numerous colleges and universities including SUNY at Buffalo, the largest state university in New York; and award-winning restaurants where you can enjoy everything from Buffalo Wings to gourmet cuisine.
Population — East Aurora is small-town friendly, but the Buffalo metropolitan area is home to over one million people.
Of Note — USA Today recently launched a nationwide search for a "City with Heart," and Buffalo received the most votes from its residents.



Fisher-Price Friends
New York City, NY

Fisher-Price Friends is located in bustling downtown Manhattan. Our offices cover two floors in the Barnes & Noble Building on 6th Avenue between 21st and 22nd Streets. This area is also known as the Chelsea District or the Toy District and is the home of the International Toy Fair.

Manhattan is teeming with restaurants, shopping, museums, cultural and historical sites as well as beautiful architecture. Some of our most notable attractions include: the Statue of Liberty, the Empire State Building, Rockefeller Center, Carnegie Hall, The Guggenheim Museum, The Metropolitan Museum of Art, The New York Botanical Gardens, Central Park, St. Patrick's Cathedral, Madison Square Garden, Radio City Music Hall, Broadway, Yankee Stadium, Times Square and the list goes on and on. Whether you prefer shopping on 5th Avenue, attending a Broadway Play, dining out or want to ride in a horse-drawn carriage through Central Park, there is not much you cannot do or see in NYC!

Some of our NYC staff live in the city, while others travel from a variety of surrounding areas to work. These areas include New Jersey, Long Island, Westchester and Connecticut. The staff you will find here are hard working, dedicated and committed to our customers and our products. They are used to a fast pace and are willing to roll up their sleeves to do what it takes to get the job done and done well.




Fisher-Price® has a long tradition of corporate giving and is committed to the communities surrounding its headquarters in East Aurora, New York. Over the years, Fisher-Price has supported initiatives ranging from playgrounds, music and arts appreciation, and education, to children’s hospitals – placing special emphasis on charities that serve children from birth to six years of age.

Fisher-Price’s philanthropic programs fall under the umbrella of the Mattel Children’s Foundation. Mattel, our parent company, is the largest toy manufacturer in the world. Across all divisions of the company, we believe it is our responsibility to lead the way in making a difference in the lives of children in need. Additional information about our corporate giving guidelines and on-line applications can be accessed through Mattel’s web site at www.mattel.com.

Programs and organizations that Fisher-Price and its employees have proudly given their energy, time and financial support to include:

Special Olympics — Support of local Special Olympics through employee volunteerism at their year-round events.

Fisher-Price Playground Projects — Development, design and installation of 20 playgrounds in Western New York.

Ronald McDonald House WNY — Creation of a Fisher-Price Playroom at the Ronald McDonald House of Western New York.

Buffalo Philharmonic Orchestra — Support of the Buffalo Philharmonic Orchestra through sponsorship of children’s concerts with pre- and post-concert programs and school-based educational programs that offer music to inner-city students and low-income schools.

Theatre of Youth — Sponsorship of the annual children’s holiday show staged by Theatre of Youth (TOY), the region’s only full-time professional theatre in upstate New York dedicated to young audiences.

Women and Children’s Hospital of Buffalo — Renovation of the main lobby at Buffalo’s Women’s and Children’s Hospital, as well as grants to the hospital for updated equipment.

Explore and More ... A Children’s Museum — General support of learning initiatives, exhibits and materials for the only children’s museum located in the Buffalo, NY area.

United Way — Whether it’s through our annual employee-giving campaign that includes a corporate gift, support of its “Success By Six” program, or participation in their annual “Day of Caring,” we stand behind the United Way and lend assistance to its many programs that help children and families in need.




Airports — Our airport playgates™ offer a wide array of interactive toys which entertain parents and their children while waiting to board flights.

Zoos — Throughout the United States our permanent playspaces, ‘Mommy & Me’ play classes, Fisher-Price “playpen events,” character breakfasts, and special holiday events are always a hit at our zoo partnerships.

Royal Caribbean — Our partnership with Royal Caribbean International offers families with young children unique Fisher-Price play experiences on their ships whether in the Fisher-Price play groups (for parents and their infants or toddlers), themed play sessions in the 3-5 year old Adventure Ocean Aquanauts program, driving on the Power Wheels track on their private island of CoCo Cay, or having Fisher-Price playtime with one of the Sitters-at-Sea babysitters.

Loews Hotel — Our Loews Hotel partnership makes traveling easy for everyone! Young guests receive a fun toy upon checking in and we have a Fisher-Price toy and babygear lending program available to all of the guests. There are more special surprises for guests, too.

LifeTime Fitness — Along with making sure there are plenty of toys and babygear items for the child-care centers at LifeTime Fitness, our partnership also allows us to provide prizes and set up play spaces at fun family events such as the 5K Reindeer Run.