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As the best loved, most trusted name in toys, we've been helping to make childhood special for generations of kids... as a matter of fact, Fisher-Price was probably part of your childhood! We still make some of those favourite toys, but our employee's talent, energy and ideas have helped us keep pace with the interests and needs of today's families. For example, during the past 10 years, we've earned high regard for our innovative car seats and nursery monitors, and recently teamed with Microsoft® to develop an activity table that teaches infants through preschoolers with its "smart technology." Through licensing agreements, the Fisher-Price brand appears on many categories of children's products as well as toys, including software, books, eyewear, bicycles and more.
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More details:
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• Fisher-Price is one of the top 10 most recognised brands in the world. |
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• Our U.S. sales in 2000 were $1.2 billion. |
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• Fisher-Price is a wholly owned subsidiary of Mattel, Inc., the worldwide leader in toy products, with $4.7 billion in sales worldwide. Mattel's best-selling brands are Barbie®, Hot Wheels®, Fisher-Price® and American Girl®. Visit www.mattel.com. |
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We believe in the potential of children and in the importance of a supportive environment during the preschool years.
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To support today's families with young children through a breadth of products and services that make early childhood more fun and enriching.
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Fisher-Price helps you give your family the best possible start in life.
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In keeping with our long-standing tradition of innovation, quality, durability, safety and good value, we offer products and services consumers can trust to improve their family's lives. Through the power of teamwork, we challenge ourselves to strive for excellence and to exceed our consumers' and partners' expectations.
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Our efforts will successfully increase market share and not only reward our shareholders and customers with superior financial returns, but also provide our employees with opportunities to enhance their lives and those of their families.
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Since 1930, we've been in business to create toys that fascinate and stimulate a child's imagination. In fact, our founders' criteria for toymaking still holds true today:"Fisher-Price® toys should have intrinsic play value, ingenuity, strong construction, good value and action." Herman Fisher, Irving Price, Helen Schelle,
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 Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create our toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since.
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In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price.
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In 1969, we were acquired by The Quaker Oats Company.
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In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company.
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In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions.
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After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines. |
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Fisher-Price Headquarters
East Aurora, NY
Headquarters for Fisher-Price is a campus of buildings located in East Aurora, New York, a small, historic village 20 minutes southeast of Buffalo. It's a close-knit community with lovely old homes, gently rolling hills, good schools and friendly, hardworking neighbours.
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 Fisher-Price Brands
New York City, NY
 Fisher-Price Brands is located in bustling downtown Manhattan. Our offices cover two floors in the Barnes & Noble Building on 6th Avenue between 21st and 22nd Streets. This area is also known as the Chelsea District or the Toy District and is the home of the International Toy Fair.
Some of our NYC staff live in the city, while others travel from a variety of surrounding areas to work. These areas include New Jersey, Long Island, Westchester and Connecticut. The staff you will find here are hard working, dedicated and committed to our customers and our products. They are used to a fast pace and are willing to roll up their sleeves to do what it takes to get the job done and done well.
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