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As the best loved, most trusted name in toys, we've been helping to make childhood special for generations of kids... as a matter of fact, Fisher-Price was probably part of your childhood! We still make some of those favorite toys, but our employee's talent, energy and ideas have helped us keep pace with the interests and needs of today's families. For example, during the past 10 years, we've earned high regard for our innovative car seats and nursery monitors, and recently teamed with Microsoft® to develop an activity table that teaches infants through preschoolers with its "smart technology." Through licensing agreements, the Fisher-Price brand appears on many categories of children's products as well as toys, including software, books, eyewear, bicycles and more. |
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- Fisher-Price is one of the top 10 most recognized brands in the world.
- Our U.S. sales in 2000 were $1.2 billion.
- Fisher-Price is a wholly owned subsidiary of Mattel, Inc., the worldwide leader in toy products, with $4.7 billion in sales worldwide. Mattel's best-selling brands are Barbie®, Hot Wheels®, Fisher-Price® and American Girl®. Visit www.mattel.com.
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We believe in the potential of children and in the importance of a supportive environment during the preschool years.
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To support today's families with young children through a breadth of products and services that make early childhood more fun and enriching.
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Fisher-Price helps you give your family the best possible start in life.
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In keeping with our long-standing tradition of innovation, quality, durability, safety and good value, we offer products and services consumers can trust to improve their family's lives. Through the power of teamwork, we challenge ourselves to strive for excellence and to exceed our consumers' and partners' expectations.
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Our efforts will successfully increase market share and not only reward our shareholders and customers with superior financial returns, but also provide our employees with opportunities to enhance their lives and those of their families.
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Since 1930, we've been in business to create toys that fascinate and stimulate a child's imagination. In fact, our founders' criteria for toymaking still holds true today:"Fisher-Price® toys should have intrinsic play value, ingenuity, strong construction, good value and action." Herman Fisher, Irving Price, Helen Schelle,
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 Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create our toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since.
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In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price.
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In 1969, we were acquired by The Quaker Oats Company.
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In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company.
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In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions.
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After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines. |
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Fisher-Price Headquarters
East Aurora, NY
Headquarters for Fisher-Price is a campus of buildings located in East Aurora, New York, a small, historic village 20 minutes southeast of Buffalo. It's a close'knit community with lovely old homes, gently rolling hills, good schools and friendly, hardworking neighbors.
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We're Close To — City life, with Buffalo 20 minutes away, Rochester one hour away, and Toronto less than a two-hour drive; the wonder of Niagara Falls and numerous other state parks; Canada, half an hour from the border; ski country south of Buffalo; the shores of Lakes Erie and Ontario; the Niagara region's bountiful orchards, vineyards and farmers' markets. |
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Weather — Yes, we get snow, but every inch is softened by the caring people who live here — Western New Yorkers agree that the coldest, snowiest days bring everyone closer together to shovel each other out or ask if you need something from the store. In addition, the other three seasons of the year are just lovely here! |
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History — East Aurora was home to the Roycrofters Arts & Crafts movement, and craftsmen still gather and work here today. Our Nation's 13th president, Millard Fillmore, resided here and his house built in 1825 is now a National Landmark. |
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Economy — Fisher-Price is a major employer here, along with Rich Products frozen foods; General Motors and Ford; numerous financial, medical and pharmaceutical companies; and SUNY educational system. Western New York is also gaining ground as an up-and-coming "byte belt" for computer technology and internet developers. |
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Sports — We're big fans of the Buffalo Bills, our NFL team; the Buffalo Bisons AAA Baseball; Buffalo Sabres NHL; Bandits lacrosse; Blizzard indoor soccer; Destroyers arena football; and some of the best salmon fishing derbies on Lake Ontario. |
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Cultural Resources, Activities & Entertainment — Highlights include the Buffalo Philharmonic Orchestra; Albright-Knox Art Gallery; distinguished theater district; numerous colleges and universities including SUNY at Buffalo, the largest state university in New York; and award-winning restaurants where you can enjoy everything from Buffalo Wings to gourmet cuisine. |
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Population — East Aurora is small-town friendly, but the Buffalo metropolitan area is home to over one million people. |
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Of Note — USA Today recently launched a nationwide search for a "City with Heart," and Buffalo received the most votes from its residents. |
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 Fisher-Price Brands
New York City, NY
 Fisher-Price Brands is located in bustling downtown Manhattan. Our offices cover two floors in the Barnes & Noble Building on 6th Avenue between 21st and 22nd Streets. This area is also known as the Chelsea District or the Toy District and is the home of the International Toy Fair.
Manhattan is teeming with restaurants, shopping, museums, cultural and historical sites as well as beautiful architecture. Some of our most notable attractions include: the Statue of Liberty, the Empire State Building, Rockefeller Center, Carnegie Hall, The Guggenheim Museum, The Metropolitan Museum of Art, The New York Botanical Gardens, Central Park, St. Patrick's Cathedral, Madison Square Garden, Radio City Music Hall, Broadway, Yankee Stadium, Times Square and the list goes on and on. Whether you prefer shopping on 5th Avenue, attending a Broadway Play, dining out or want to ride in a horse-drawn carriage through Central Park, there is not much you cannot do or see in NYC!
Some of our NYC staff live in the city, while others travel from a variety of surrounding areas to work. These areas include New Jersey, Long Island, Westchester and Connecticut. The staff you will find here are hard working, dedicated and committed to our customers and our products. They are used to a fast pace and are willing to roll up their sleeves to do what it takes to get the job done and done well.
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Fisher-Price has a long tradition of corporate giving and is committed to helping not-for-profit organizations and programs. We place special emphasis on charities that serve children from birth to 6 years of age, including:
EPIC (Every Person Influences Children) — Fisher-Price has partnered with this non-profit organization, dedicated to helping parents and teachers raise children to become responsible adults, by funding the "Childcare Space" in the new national Center for Parenting and Character Development in Buffalo, N.Y.
  Fisher-Price Playground Projects — Fisher-Price employee volunteers installed twelve playgrounds throughout the Western New York community since 1994, in contribution to Buffalo, New York's "Success by Six" initiatives.
Buffalo Philharmonic Orchestra — We've supported this world-class symphony orchestra for almost 25 years, sponsoring the "Children's Discovery Series" that has pre- and post-concert programs allowing children to meet the musicians and see and touch the instruments.
Theatre of Youth (TOY) — Fisher-Price is a long-time supporter of upstate New York's only full-time professional theatre dedicated to young audiences, and happily fund the annual children's holiday show.
United Way — Whether it's through our annual employee-giving campaign that includes a corporate gift, support of its "Success By Six" program, or participation in their annual "Day of Caring," we stand behind the United Way and lend assistance to its many programs that help children and families in need.
Children's Hospital of Buffalo — Fisher-Price product designers lovingly created a "Family Center" room at Buffalo's Children's Hospital and renovated the main lobby, transforming it into a child-friendly atmosphere with bright new murals and "I-Spy" games for visitors.
Lothlorien Therapeutic Riding Center — We provide adaptive equipment and supplies that help physically challenged young children receive instruction in therapeutic horseback riding.
Cradle Beach Camp — Fisher-Price contributes financially to Cradle Beach, which has been serving disabled and disadvantaged children in Western New York since 1888.
Skating Association for the Blind and Handicapped — Our long-standing relationship with SABAH assists disabled children by teaching them ice skating skills.
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