Advertisement
Fisher-Price Toys - Your Source for Playtime Ideas
  • Shop Our Online Store
  • Recall Information
  • |
  • Customer Service
  • International Sites
Search this site:
  • TOYS
    • Toys by Age & Type
    • What’s New!
    • Award Winners
    • Learning Toys
  • BABYGEAR
    • Products & Tips
    • Your Pregnancy
    • Prepare & Care for Baby
  • PLAY & DEVELOPMENT
    • Age-by-Age Playtime Guide
    • Play Tips
    • Parenting Help
    • Advice from Mums
  • GAMES & ACTIVITIES
    • Online Games
    • Print & Color Cards
    • E-cards for All Occasions
    • Play & Learn Activities
    • Crafts for Kids
    • Birthday Parties
  • SHOP
    • Shop Our Online Store
    • Where to Buy
  • Toys by Age & Type
  • What’s New!
  • Award Winners
  • Learning Toys
Who is honouring Fisher-Price® with an award? Learn More

Every year, Fisher-Price participates in numerous toy tests sponsored by parenting magazines, toy industry experts, and the top 75 TV markets in the country. Along with other toy manufacturers, we submit samples of some of our key products for the upcoming year. Then hundreds of lucky children get to play with them for hours … we’re happy to share their favourites with you.

Dr. Toy

Stevanne Auerbach, Ph.D., known as Dr. Toy, has been tracking trends in the toy business for more than 30 years. Dr. Toy has searched across the entire toy industry for the great classic toys that fit the criteria for fun and high play value. Dr. Toy says, “Classic toys are enduring and have many important benefits. They encourage the child’s interaction, involvement and are truly child-powered.” The classic toys she has selected as winners have been available for ten, fifty, or a hundred years or more.

Copyright 1995 - 2009 Stevanne Auerbach, Ph.D., San Francisco,CA.

Oppenheim Toy Portfolio

The Oppenheim’s review the submissions, weeding out products that are unsafe, unsound or obviously unworthy. Promising products are then kid tested by families nationwide. Finally, the experts consider these results as part of the overall evaluation of the product. Unlike publications that rely exclusively on the judgment of kid-testers, these reviews take kid-tester's response to a product as one of the many factors to be considered, along with educational and play value, safety, age appropriateness, and other factors.

Copyright 1995-2008. Oppenheim Toy Portfolio - All Rights Reserved. Oppenheim Toy Portfolio, Oppenheim Toy Portfolio Platinum Award, and Oppenheim Toy Portfolio Blue Chip Award are Registered Trademarks of the Oppenheim Toy Portfolio.

Parenting Magazine

The best toys of 2008 are approved by mom and kid-testers around the country.

Copyright © 2008 The Parenting Group

Parents Magazine

judges hundreds of toys for every age on originality, quality, play value, and fun. Then they have the real experts, the kids, pick the finalist for their annual list of the Best Toys of the Year!

Copyright 2007, Meredith Corporation. All Rights Reserved.

Toys 'R Us

Toys "R" Us announced the toys it predicts will be on the top of children's wish lists this holiday season.

© 2006 Geoffrey, Inc. All Rights Reserved.

  • Award Winners
  • Infant Awards
  • Toddler Awards
  • Preschool Awards
  • Recall Information |
  • Customer Service |
  • Where to Buy |
  • Update E-mail Profile |
  • E-mail this Page to a Friend |
  • About Us |
  • Mattel, Our Parent Company |
  • International |
  • Site Map |
  • Help Using Our Website
Take a Virtual Tour of Fisher-Price
Fisher-Price.com home
Fisher-Price Online Store
Sign up for
E-mail Updates
New Fisher-Price Terms and Conditions
  • Fisher-Price Privacy Policy |
  • ©2013 Mattel, Inc. All Rights Reserved.
  • Home for Fisher-Price Toys & more |
  • The use of this India site signifies your acceptance of the terms and conditions of use.