Every year, Fisher-Price participates in numerous toy tests sponsored by parenting magazines, toy industry experts, and the top 75 TV markets in the country. Along with other toy manufacturers, we submit samples of some of our key products for the upcoming year. Then hundreds of lucky children get to play with them for hours … we’re happy to share their favourites with you.
Stevanne Auerbach, Ph.D., known as Dr. Toy, has been tracking trends in the toy business for more than 30 years. Dr. Toy has searched across the entire toy industry for the great classic toys that fit the criteria for fun and high play value. Dr. Toy says, “Classic toys are enduring and have many important benefits. They encourage the child’s interaction, involvement and are truly child-powered.” The classic toys she has selected as winners have been available for ten, fifty, or a hundred years or more.
Copyright 1995 - 2009 Stevanne Auerbach, Ph.D., San Francisco,CA.
The Oppenheim’s review the submissions, weeding out products that are unsafe, unsound or obviously unworthy. Promising products are then kid tested by families nationwide. Finally, the experts consider these results as part of the overall evaluation of the product. Unlike publications that rely exclusively on the judgment of kid-testers, these reviews take kid-tester's response to a product as one of the many factors to be considered, along with educational and play value, safety, age appropriateness, and other factors.
Copyright 1995-2008. Oppenheim Toy Portfolio - All Rights Reserved. Oppenheim Toy Portfolio, Oppenheim Toy Portfolio Platinum Award, and Oppenheim Toy Portfolio Blue Chip Award are Registered Trademarks of the Oppenheim Toy Portfolio.
The best toys of 2008 are approved by mom and kid-testers around the country.
Copyright © 2008 The Parenting Group
judges hundreds of toys for every age on originality, quality, play value, and fun. Then they have the real experts, the kids, pick the finalist for their annual list of the Best Toys of the Year!
Copyright 2007, Meredith Corporation. All Rights Reserved.
Toys "R" Us announced the toys it predicts will be on the top of children's wish lists this holiday season.
© 2006 Geoffrey, Inc. All Rights Reserved.