Every year, Fisher-Price® participates in numerous toy tests sponsored by parenting magazines, toy industry experts, and the top 75 TV markets in the country. Along with other toy manufacturers, we submit samples of some of our key products for the upcoming year. Then hundreds of lucky children get to play with them for hours … we’re happy to share their favourites with you.
Stevanne Auerbach, Ph.D., known as Dr. Toy, has been tracking trends in the toy business for more than 30 years. Dr. Toy has searched across the entire toy industry for the great classic toys that fit the criteria for fun and high play value. Dr. Toy says, “Classic toys are enduring and have many important benefits. They encourage the child’s interaction, involvement and are truly child-powered.” The classic toys she has selected as winners have been available for ten, fifty, or a hundred years or more.
Copyright 1995 - 2009 Stevanne Auerbach, Ph.D., San Francisco,CA.