What makes us better for mum & better for baby?
We talk to mums…
- …online—over a million of them through our Fisher-Price® Family on fisher-price.com.
- …in focus groups—all over the world, and in our play lab in East Aurora, New York.
- …in their homes—so we can see first-hand what they need to make life better for them and their babies.
We spend time with babies…
- …in their own environments—so we can see how their day really goes, and what needs they have while in the comfort of their own homes.
- …in our play labs—to study their ages and stages of development.
We come up with product ideas…
- …with the help of child development experts, safety engineers and product designers, who combine the input we get from mums and babies with Fisher-Price experience, expertise and creativity.
We test our ideas with mums…
- …back in our play lab, back on the web—we show the product to mums and ask for their feedback.
- Then we take that feedback and use it to tweak and adjust and refine our ideas until they’re the best possible fit with mums’ needs.
We test our ideas for babies…
- …in their homes—every single Fisher-Price product is tested in a real home situation before we put it on store shelves.
- …in our product testing lab—where we scrutinize each product for quality control and test according to the highest safety standards.