Every year, Fisher-Price® participates in numerous toy tests sponsored by parenting magazines, toy industry experts, and the top 75 TV markets in the country. Along with other toy manufacturers, we submit samples of some of our key products for the upcoming year. Then hundreds of lucky children get to play with them for hours … we’re happy to share their favorites with you.

































The best toddler toys of 2008 have combined both learning and play in a fun attractive package just right for your little one.
©2008 About.com, a part of The New York Times Company.
All rights reserved.
AllAboardToys.com has selected the Best Toys for 2007 based on a number of different criteria, including safety, quality, durability, and ability to foster creative, imaginative and constructive play.
All Aboard Toys is located in the United States and is the Official Store for JayJay.com. Trademarks are property of their respective owners. An eonBusiness Group Company. Copyright © 1999 - 2007. All Aboard Toys, LLC. All Rights Reserved.
Buzzillions.com is a one-stop product research site for consumers, providing reviews and recommendations from real product users for hundreds of thousands of products. These reviews and recommendations help guide consumers to make informed product decisions that meet their specific needs and uses, with product reviews from people like them, who are verified to have purchased the product. Buzzillions verifies the purchase by partnering with hundreds of retailers who actually send out the surveys to known customers. Buzzillions is owned by its parent company, PowerReviews, Inc.
Powered by PowerReviews, Inc. ©2009 All Rights Reserved.
Creative Child Magazine's Toy Awards Program is unique in that all products submitted are reviewed by moms, music educators and early education professionals. Products are not reviewed by any one person. They are reviewed by many people-the very people who purchase them.
CreativeChild.com © 2007
Dr. Toy's Guide, the world's first website to provide timely and professional guidance on the best in toys and educational products, offers year-round, award-winning toy and children's product information plus valuable articles, useful resources, links and much more. Take your time, bookmark this site, and return often. Over the years thousand of toys and children's products have been selected for the special recognition provided by awards of excellence by Dr. Toy. These items are displayed throughout the site with product descriptions, images, and company contact information.
Copyright 1995 - 2009 Stevanne Auerbach, Ph.D., San Francisco,CA.
©2008 eToys Direct, Inc. All rights reserved. "eToys" is a registered trademark of eToys Direct, Inc. Online retailer eToys (http://www.etoys.com) picked the top educational toys for the 2008 holiday season. These toys encourage interactive play with learning adventures. The one-stop shop for children's toys and video games online, eToys features one of the largest selections of engaging educational toys, hard-to-find specialty toys as well as the holiday season's most popular toys.
gathered more than a thousand kids to put the 2006 hottest new playthings through their paces. And after 30,000 hours of testing, the kids have picked their favorites: 42 winners and 21 grand prize winners, including the Top 10 absolute must-have toys of all.
© FamilyFun. All rights reserved.
iParenting.com, an online community for parents and parents-to-be, is part of Disney Online’s network of family-focused Web sites including Disney Family.com, FamilyFun.com and Wondertime.com.
iParenting Media's Award Program provides a credible and objective method of determining the winners. Hundreds of products were submitted for judging in 20 categories, and underwent a thorough evaluation process that uses internationally recognized standard of quality assurance.
Award-winning products were selected based on their fun value, product quality, ease of use, play duration, educational nature and uniqueness, among other criteria.
© 1996-2008 iParenting, LLC. All Rights Reserved.
The NAPPA recognition is far more than simply a “good-enough” seal of approval. It signifies that the winning product has been rigorously evaluated against stringent criteria and that it stands out among hundreds of other products from all around the world. Only the best products win the prestigious NAPPA recognition.
NAPPA’s team of independent expert judges and family testers (parents and kids) select the most entertaining, appealing, safe, educational, age-appropriate and enduring products as NAPPA Gold and Honors winners.
The most comprehensive awards program of its kind, NAPPA holds two distinct competitions each year:
Toy experts conducted a Toy Test to select the most creative new preschool toys of the year. Each toy scores one point for: Creativity, Open-Ended Play Patterns, Originality, Developmental Design, Quality, Value, and Fun. A panel of preschoolers, a Ph.D., Nick Jr. editors, parents, and educators review the toys. Each toy selected needs to have that "wow" factor.
©2006 Viacom International Inc. All rights reserved.
The Oppenheim’s review the submissions, weeding out products that are unsafe, unsound or obviously unworthy. Promising products are then kid tested by families nationwide. Finally, the experts consider these results as part of the overall evaluation of the product. Unlike publications that rely exclusively on the judgment of kid-testers, these reviews take kid-tester's response to a product as one of the many factors to be considered, along with educational and play value, safety, age appropriateness, and other factors.
Copyright 1995-2008. Oppenheim Toy Portfolio - All Rights Reserved. Oppenheim Toy Portfolio, Oppenheim Toy Portfolio Platinum Award, and Oppenheim Toy Portfolio Blue Chip Award are Registered Trademarks of the Oppenheim Toy Portfolio.
The best toys of 2008 are approved by mom and kid-testers around the country.
Copyright © 2008 The Parenting Group
The Foundation’s purpose is to search out and recommend products that help kids grow—imaginatively, physically, morally and mentally—fairly priced products that are fun, safe and socially sound.
Established in 1978, Parents’ Choice is the nation's oldest nonprofit guide to quality children's media and toys.
© Copyright 2008 Parents' Choice Foundation. All rights reserved.
judges hundreds of toys for every age on originality, quality, play value, and fun. Then they have the real experts, the kids, pick the finalist for their annual list of the Best Toys of the Year!
Copyright 2007, Meredith Corporation. All Rights Reserved.
Our toy insider staff of experts has selected these as some of the Hottest Toys for this Holiday Season. Your child may have individual needs or passions, so review each age segment and visit our website for even more great Holiday choises.
Adventure Publishing Group, Inc. Teams With REDBOOK Magazine for The Toy Insider Holiday Gift Guide.
Adventure Publishing Group, Inc., publisher of leading toy industry trade magazine The Toy Book, has teamed with REDBOOK magazine for the publication of The Toy Insider, the source for the hottest toys and gifts for the holidays.
The Toy Insider is slated to run in the November issue of REDBOOK, which hits newsstands on October 15. An advertiser-supported special supplement, The Toy Insider offers expert-selected toy and gift recommendations by age categories, including 0-2 years old, 3-5 years old, 6-8 years old and 9 and older.
Top Toys 2007
What do kids want this holiday season? Find answers in our annual guide to the best new toys and games for all ages.
NOTE: All painted infant, toddler and preschool toys featured on Todaysparent.com and in the pages of Today's Parent have been tested for lead and confirmed lead-free.
By Marcia MacQuarrie, Contributing Editor, Toys
Toy Industry Association (TIA™) introduced the annual T.O.T.Y. (Toy Of The Year) Awards to create the most inclusive toy event of the year, with representatives from the entire industry participating to salute the success, creativity and playful spirit of the toy industry.
The Awards were conceived to honor the best toys developed by the international toy industry for consumers in the United States; the program significantly expands the vision of the long-standing Toy Industry Hall of Fame program to recognize toys, as well as individuals.
©2003-2006 Toy Industry Association, Inc.
Toy Wishes Magazine, the Ultimate Guide to Family Entertainment, features more than 500 toy reviews culled by the Toy Wishes editorial staff, after reviewing tens of thousands of new toys and based on their more than 75 years of combined, hands-on experience with toys, kids, and child development.
Toy Wishes TM & © 2006 Wizard Entertainment
Toys "R" Us announced the toys it predicts will be on the top of children's wish lists this holiday season.
© 2006 Geoffrey, Inc. All Rights Reserved.
Wal-Mart has done the detective work so you can feel relaxed and confident in your gift-giving knowing that you have insight into what the nation's top retailer believes will be the season's "top" toys!
© 2006 Wal-Mart Stores, Inc. All Rights Reserved.