…online—over a million of them through our Fisher-Price® Family on fisher-price.com.

…in focus groups—all over the world, and in our play lab in East Aurora, New York.

…in their homes—so we can see first-hand what they need to make life better for them and their babies.


…in their own environments—so we can see how their day
really goes, and what needs they have while in the comfort of their own homes.

…in our play labs—to study their ages and stages of development.


…with the help of child development experts, safety engineers and product designers, who combine the input we get from mums & babies with Fisher-Price® experience, expertise and creativity.


...back in our play lab, back on the web—we show the product to mums and ask for their feedback.

Then we take that feedback and use it to tweak and adjust
and refine our ideas until they’re the best possible fit with mums’ needs.


…in their homes—every single Fisher-Price product is tested in
a real home situation before we put it on store shelves.

…in our product testing lab—where we scrutinise each
product for quality control and test according to the highest
safety standards.