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"With knowledge of how play benefits your child—plus a few of the right toys at different stages—you can help make sure your child develops into a well-rounded individual.”

Kathleen Alfano, Ph.D.

Fisher-Price Child Research

“Play is essential to development because it contributes to the cognitive, physical, social, and emotional well-being of children and youth.”1

American Academy of Pediatrics

“A child’s social-emotional development is as important as her brain and physical development.”

Zero to Three®,

a nonprofit promoting the healthy development of babies and toddlers

“Enjoyable play experiences in the early years give children motivation to work toward learning to read and write.”

Deborah Weber, Ph.D.

Fisher-Price Child Research

“Make-believe or pretend play, with guidance and support from adults, blossoms in the preschool years and allows children to make a number of cognitive gains as they try out new ideas and skills.”2

National Association for the Education of Young Children

“Through play, children learn about themselves and others, about how things work and about the world around them. And every play experience helps prepare them for school.”

Carol Nagode, Ms. Ed.

Fisher-Price Child Research

“Decades of research have documented that play has a crucial role in the optimal growth, learning, and development of children from infancy through adolescence.”

American Academy of Pediatrics

“Play is important to healthy brain development.”1

American Academy of Pediatrics

 1.”The Importance of Play in Promoting Healthy Child Development and Maintaining Strong Parent-Child Bonds,” Pediatrics, Volume 119, Page 181, Copyright 2007 by the American Academy of Pediatrics


 2. Tomlinson, H.B., & M. Hyson. 2009. "Developmentally Appropriate Practice in the Preschool Years--Ages 3-5: An Overview." In Developmentally Appropriate Practice in Early Childhood Programs Serving Children from Birth through Age 8, 3rd ed., eds. C. Copple & S. Bredekamp, 111-148. Washington, DC: National Association for the Education of Young Children (NAEYC).

American Academy of Pediatrics

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