Play & Learn with Fisher-Price!
Play is the way children learn best.
From seeing a baby’s delight when grasping a toy for the first time, to helping a toddler reach new milestones, to watching the wonder of a preschooler’s imagination, it’s easy to see how significant play is for a child’s development. Understanding that importance and how hands-on play builds a child’s skills was the spark that gave us our start more than 80 years ago, and it continues to be our guiding light as we work to enrich the lives of young families around the world.
With your child’s development in mind.
How do we know how children learn best? We study how they develop, how they grow. And we listen to the experts: moms and dads.We design all of this learning into our babygear and toys. So the little moments of play you enjoy every day lead up to the big milestones you’ll celebrate along the way as we help you give your child the best possible start, and help you succeed at what we believe is the most important job in the world: nurturing your child’s development.
Explore Our Products
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Laugh & Learn® Smart Stages™ Sis
Product FeaturesBaby’s favorite puppy, Sis, with new Smart Stages™ learning fun!
She’s the same soft, cuddly friend that responds to baby’s touch with silly sayings and sing-along songs – but now Sis has Smart Stages™ technology that changes the learning content as baby grows! Because every baby develops at their own pace, Smart Stages™ technology gives you the ability to select the stage that’s best for your child. There are a variety of developmentally appropriate songs, phrases and sounds within three levels of play. Sis’ light-up heart even twinkles along to the music!
Smart Stages™ Technology
Level 1 – Explore – 6M+
First words and sounds spark baby’s curiosity
Level 2 - Encourage – 12M+
Prompt baby through questions and simple directions
Level 3 – Pretend – 18M+
Imaginative fun and early role play
• 50+ sing-along songs, tunes & phrases
• Paws, tummy, ears and light-up heart respond to baby’s touch (7 activations in all!)
• Includes Smart Stages™ technology—learning changes as baby grows
• Introduces body parts, colors, letters, counting and more!
• Helps develop sensory and fine motor skills
• Requires 3 AA batteries
Proud to Partner with Shakira
Early childhood development advocate, philanthropist and international superstar!
With a focus on giving underprivileged children an early advantage in development and life, and a hands-on mom herself, Shakira approached Fisher-Price to co-develop a line of products. “It’s such a joyful and rewarding feeling to witness your child’s mind at work during playtime, and I want parents around the globe to enjoy that same interaction,” said Shakira.
Through our initial connection, The Shakira First Steps Collection by Fisher-Price was born. In addition, we’ve developed a series of videos in which Shakira shares her own personal experiences on parenting topics we can all relate to.