Today's Kids are Digital Natives

This generation of children is the most tech-savvy ever - they are the first generation to grow up with technology since birth and they expect seamless integration of technology into their everyday lives, including play. Fisher-Price ® Apptivity ™ toys combine digital and physical play to create a whole new interactive play experience. They are easy to use, durable, age appropriate, and part of a well-rounded toybox of both traditional and tech toys.

Simply insert your device into one of our products – we have incorporated a clear screen, made with Otterbox® to protect against drips, sticky fingers and scratches. Download the app and you are ready to embark on a whole, new adventure!

Discover the footprints the pig figure makes in the mud with the Little People® Apptivity™ Barnyard! Place a butterfly card behind your iPad® and touch the animation as it magically transforms through augmented reality with the Create & Learn Apptivity™ Case! Use your Imaginext® Apptivity™ Fortress playset cannon and your iPad®’s camera to defend your home from invading trolls! And these toys are not just developing your child’s imagination - they’re nurturing curiosity, discovery, creativity, and building sensory and fine motor skills.

Apptivity™ in the Press!

Ad Age® digital
Now that tablets are giving rise to a generation of kids who expect TV sets to have touch screens, see how Fisher-Price® is conforming to their young consumers' changing instincts, by clicking here!

Fox Business
Our very own Kathleen Kremer talked to Fox Business and shared our findings about iPads® and children’s interactions with them. Click here to read what Fisher-Price®researchers have found out!

gizmag covered our product lineup for the Apptivity™ category and the incorporation of iPads® into traditional playsets. Click here to read their full review of the Apptivity™ line.

Lock up the iPad® inside the Fisher-Price® Apptivity™ Fortress! Click here for a review of the product at CES 2013.®
Showcased at CES 2013, the Fisher-Price® Imaginext® Apptivity™ Fortress brings playset play and app play together and creates the ultimate play experience for kids! Click here for a look into the features as well as a review of the product.

At CES 2013, Fisher-Price’s own Design Director, Tony Favorito, gave Forbes a peek at the Fisher-Price® Little People® Apptivity ™ Barnyard set in action. Click here to see the video!