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Royal Birthday Bash Sweepstakes

Sweepstakes Rules

The Fisher-Price My First Birthday Club Royal Birthday Bash Sweepstakes (“Sweepstakes”) starts at 12:00pm Eastern Daylight Time (“EDT”) on June 23, 2014 and ends at 11:59pm Eastern Standard Time (EST) on November 7, 2014 (the “Entry Period”). The sponsor of this Sweepstakes is Fisher-Price Inc., located at 636 Girard Avenue, East Aurora, NY 14052 (the “Sponsor”). The Sweepstakes shall be subject to these Official Rules and by entering, all participants agree to be bound by the terms and conditions herein and the decisions of the Sponsor and Administrator, which are final in all matters relating to this Sweepstakes.

Official Rules


  1. Eligibility

    Sweepstakes only open to natural persons who are age 18 or older at the time of entry, and are legal residents of the United States (including the District of Columbia, but excluding its territories, military installations, and commonwealths), and are the parent or legal guardian of a child whose first birthday will occur during August, September, October, November, or December, 2014. Void outside the specific areas of eligibility as stated above and where prohibited by law. Employees of Sponsor, Doublespace, Promotion Activators, Inc. (“Administrator”), their respective affiliates, subsidiaries, and parent company’s retailers, advertising, promotion, and judging agencies (together the “Promotion Parties”), and members of the immediate family or household members of any of the above employees are NOT eligible to participate. For purposes of these rules, “immediate family” means parents, step-parents or legal guardians, siblings, step-siblings, children, and step-children, regardless of where they reside. “Household members” shall mean people who share the same residence at least three (3) months a year, whether related or not. Applicable federal, state, and local rules and regulations apply.

  2. How to Enter

    During the Entry Period, go to the official Sweepstakes website at Once there, click on the Sweepstakes button to access the online Sweepstakes entry form. Once you have accessed the online Sweepstakes entry form, fill in the form and submit your entry, including the name and birthdate of your child who will turn one year of age during August, September, October, November, or December, 2014 (see Section 3 below for entry deadlines for each birthday month). Sponsor is not responsible for lost, late, misdirected, incomplete, or inaccurate entries, or for computer system, electronic transmission, phone line, hardware, software, or program malfunctions, or other errors, failures, or delays in computer transmissions or network connections. No robotic, programmed, script, macro, or other automated entries. Multiple entries, including multiple entries by the same entrant using different e-mail addresses, will invalidate all entries submitted by that entrant. Mailed entries will not be accepted.

    Limit of one entry per person. Twins, triplets, etc. must be included on the same entry.

    In the event of a dispute as to the identity of an online entrant, online entries will be deemed made by the authorized account holder of the email address submitted at time of entry. The authorized account holder is the natural person assigned to the email address by an internet access provider, online service provider, or other organization responsible for assigning email addresses.

  3. Drawings

    Five (5) random drawings will be conducted by Promotion Activators, Inc., an independent judging organization, whose decisions shall be final on all matters related to this Sweepstakes. Odds of winning depend on the total number of eligible entries received for each drawing. Drawings will be conducted according to the following schedule:

    August 201411:59PM (EDT) 7/21/20147/24/2014
    SEPTEMBER, 201411:59PM (EDT) 8/8/20148/11/2014
    OCTOBER, 201411:59PM (EDT) 9/12/20149/15/2014
    NOVEMBER, 201411:59PM (EDT) 10/10/201410/13/2014
    DECEMBER, 201411:59PM (EST) 11/7/201411/10/2014

    Drawings will be conducted only from eligible entries received for children with a first birthday occurring during each of the months specified above provided the entry is received by the Entry Deadline corresponding to the month. For example, entries for children with a first birthday in August must be received by 11:59PM on July 21, 2014; entries for children with a first birthday in August received after 11:59PM on July 21, 2014 will not be included in a drawing. Entries for children with a first birthday in September, October, November, or December may be submitted any time after the start of the Entry Period and before the Entry Deadline for the month specified above.


    A total of five (5) prizes will be awarded, one for each birthday month. The prize consists of one (1) Royal Birthday Bash in a box party kit (the “Monthly Prize”), including twelve (12) Fisher-Price toys selected by Sponsor in its sole discretion, Royal Birthday Bash cake from the renowned Charm City® Cakes Bakery, $100 U.S. Series E Savings Bond, Royal Birthday Bash Crown for the guest of honor, twelve (12) party hats, twelve (12) place settings (cups, plates, napkins), and Royal Birthday Bash party decorations. The approximate retail value (“ARV”) of each Monthly Prize is $500.00. In addition, each winner will receive four (4) Shutterfly® discounts totaling $50.00 in savings for online photo services.

    Total ARV of all prizes is $2,500.00. Limit one (1) Monthly Prize per person. No substitution, transfer, or cash redemption of prize is permitted, except as expressly set forth herein by Sponsor, who reserves the right to substitute a prize (or portion thereof) of comparable or greater value (at its sole discretion). Any expenses not specifically stated herein, including but not limited to state and local government surcharges, taxes (including federal, state, and local income taxes), other costs, and other expenses relating to Sweepstakes and use or acceptance of a prize are the sole responsibility of the winner.

    Potential Prize winners will be notified by email. A potential winner must respond by email to confirm his/her name, child’s age and mailing address within three (3) business days of notification. Failure to comply may result in disqualification and selection of an alternate winner. Potential winners will be required to execute and return an affidavit of eligibility and liability/publicity releases (where permitted) and provide a photocopy of the birth certificate of the child named on the entry within five (5) calendar days of receipt of documents (first attempted delivery). Failure of a prospective winner to comply with the prize claim requirements of this Sweepstakes for any reason, any of these Official Rules, or the return of any prize notification or prize as undeliverable, or the determination that any winner is ineligible to receive a prize, will result in forfeiture of the corresponding prize. If the prize is forfeited for any reason, an alternate winner may be drawn at random from the remaining eligible entries and awarded the prize. Sponsor reserves the right to substitute a prize of equal or greater value should the featured prize not be available for any reason. Sponsor assumes no responsibility for lost, late, damaged, mutilated, misdirected, incomplete, or illegible winner documents/mail.


    Representations & Warranties; Publicity Release: By participating in this Sweepstakes, each entrant represents and warrants that you are the mother, father or legal guardian of the minor child named on your entry with all necessary authority to grant the rights herein granted and fully perform entrant's obligations hereunder (including with respect to granting rights regarding entrant's child). In addition, by participating in this Sweepstakes, each entrant grants the Promotion Parties the right to use and publish their name, voice, statement, city and state of residence, photographs and likeness and those of the minor child named on their entries, online and in print, or in any other media now or hereafter known, worldwide and in perpetuity, without additional compensation, notification, or permission, unless prohibited by law.

    Liability Release and Limitations of Liability: By entering this Sweepstakes, an entrant agrees, and by accepting a prize, a winner agrees to release the Sponsor and the Promotion Parties from any and all liability for any injuries, losses, or damages of any kind resulting from or in connection with accessing the Sweepstakes website, submitting any entry, or otherwise participating in any aspect of the Sweepstakes, as well as the receipt, ownership, or use or misuse of any prize awarded.

    Sponsor is not responsible for typographical or other errors in the display of the offer, administration of the Sweepstakes, or in the announcement of the prize. Sponsor reserves the right, in its sole discretion, to cancel, suspend, or modify the Sweepstakes, should a virus, bug, tampering, or other causes beyond the control of the Sponsor corrupt the administration, security, or proper operation of the Sweepstakes or otherwise if for any reason the promotion is not capable of running as planned. In the event the Sweepstakes is cancelled during the Entry Period, prizes will be awarded from among all eligible, non-suspect entries received as of the time/date that the Sweepstakes was terminated.

    Sponsor assumes no responsibility or liability for any incorrect or inaccurate entry information, or for any unauthorized access to, or theft, destruction, or alteration of entries at any point in the operation of this Sweepstakes. Sponsor and its agencies are not responsible for computer system, electronic transmission, phone line, hardware, software, or program malfunctions, or other errors, failures, or delays in computer transmissions or network connections or Sweepstakes play that are human or technical in nature. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or falsifying entry or verification information. Any individual’s use of robotic, automatic, programmed, or similar entry methods will void all entries by that individual. Sponsor reserves the right to disqualify entrants who violate any of the Official Rules, or attempt to interfere with the promotion in any manner. Any attempt by an entrant to deliberately damage the web site or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek remedies and damages (including but not limited to attorney’s fees) from any such entrant to the fullest extent of the law, including criminal prosecution.

    Governing Law: Except where prohibited by law, all issues concerning the construction, validity and enforcement of these Official Rules, or the rights and obligations of the entrant and Sponsor, shall be construed and governed by the laws of the state of New York without regard to conflicts of law. All suits or claims brought in connection with this Sweepstakes must be brought in a state or federal court in New York.


    To request a printed copy of the Official Rules or a winners list (please specify which), send business-sized, self-addressed, stamped envelope to: Royal Birthday Bash Sweepstakes, c/o Doublespace, 900 Broadway, Suite 202, New York, NY, 10003 so that it is received no later than January 15, 2015. Requests received after that date will not be honored.


    Promotion Activators, Inc. 6240 Oakton St., Morton Grove, IL 60053.