Play & Learn with Fisher-Price!

Play is the way children learn best.

From seeing a baby’s delight when grasping a toy for the first time, to helping a toddler reach new milestones, to watching the wonder of a preschooler’s imagination, it’s easy to see how significant play is for a child’s development. Understanding that importance and how hands-on play builds a child’s skills was the spark that gave us our start more than 80 years ago, and it continues to be our guiding light as we work to enrich the lives of young families around the world.


With your child’s development in mind.

How do we know how children learn best? We study how they develop, how they grow. And we listen to the experts: mums and dads. We design all of this learning into our babygear and toys. So the little moments of play you enjoy every day lead up to the big milestones you’ll celebrate along the way as we help you give your child the best possible start, and help you succeed at what we believe is the most important job in the world: nurturing your child’s development.

Explore Our Products

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Rock-a-Stack

6 months & up

  • Product Features

    A favorite Fisher-Price® classic with so many ways for baby to play!

    Five colourful rings are fun for younger babies to grasp, hold, shake, and explore. The littlest ring has a shiny, reflective surface for baby to discover inside—with colourful, swirling beads that make fun rattle sounds! When baby is ready to sit & stack, baby can place rings on the post, then bat at the wobbly base to make it rock back and forth. Stacking helps baby develop eye-hand coordination, and introduces baby to the concept of relative size as they learn to sort and stack from biggest to smallest!

    • Five colourful rings to grasp & stack
    • Top ring has shiny reflective surface inside with swirling, rattling beads
    • Bat-at rocker base
Play IQ
Play IQ
Play IQ

Play IQ

Play IQ helps you assess your baby's level of development in Physical, Cognitive and Social & Emotional areas, figure out how you can help them achieve new milestones, and keep track of their progress.

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