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playtime guide
OurStory

The best possible start

With a lot of love and thought, we design toys to reveal all the fun, interesting and wonderful things that kids are into. For more than 80 years, it’s been our mission to help families give their kids the best possible start in life, and we take that mission really seriously. Let’s keep celebrating what makes every kid unique, and nurture what’s in their nature.

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OurStory
playtime guide
playtime guide
AGE-BY-AGE PLAYTIME GUIDE

Play. Wonder. Grow. Repeat.

Playtime is essential to development. Each fun-filled moment is a stepping stone to new learning, new discoveries, and new skills. Our Playtime Guide is packed with ideas to help you enrich key areas of development as your child grows.

playtime guide
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Parenting Articles

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PHYSICAL

Signs Your Baby is Turning into a Toddler

Is your sweet baby growing into toddlerhood? You're going to have a wonderful time exploring the wold together!

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COGNITIVE

The Many Benefits of Play

Ever considered the power of playtime? One of our child development experts takes you through all the ways play helps your child thrive.

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