Inspiring Imagination

When it comes to finding out what it takes to inspire imaginative play. we went to the experts: mums Mums know that lights, sounds and moving parts are all great ways to get imaginations growing And no other playsets offer opportunities for creative play like lmaginext® toys Surprise activations, lights, sounds — kids can make it all happen themselves!

Mums approve of the action; kids think it’s cool.

We refer to the ages three to six as the Pre-Cool™ years. when many boys want "big kid" action toys and mums don’t want their kids to grow up too fast lmaginext toys are just right for these years To kids, they’re fun and exciting and will make him feel grown up To mums, they stimulate the imagination and encourage role play in a way they can feel good about.

Mums appreciate what lmaginext figures bring to the play.

lmaginext figures are interchangeable, so kids can place any of the characters on an activation disk in any playset and give it a turn Suddenly. the astronaut makes the shuttle’s wings pop out! Or Batman™ opens the door to the Batcave™! Or why not have the astronaut open the door to the Batcave? The possibilities for new and different adventures are endless.

Imaginext figures are articulated, with larger feet that make it easier for them to stand And their accessories are larger too, so they’re easier to manipulate for even the youngest kids With realistic facial features and a unique variety of characters to choose from, they become more than just figures in a playset: they’re characters in your child’s latest lmaginext adventure — characters who can literally make an action happen!

Mums love that lmaginext playsets are ready to go.

Kids can take them right out of the box and start their own adventures without having to build anything So they’re simpler and easier to use than other playsets. which means kids can get to the play right away!