& Parents Everywhere
Every child deserves every advantage — especially during the first steps of development, when they’re building the skills they’ll need for school and for life.
Together, Shakira and Fisher-Price believe we can help parents everywhere give their children the best possible start. From creating a collection of toys and babygear, to supporting early childhood development programs, to producing a web series for parents, we’re so excited to share our work with you!
Shakira shares from her own experiences as a mom, and her belief that early childhood development can be nurtured by talking, playing and (of course) singing with your baby.
Fisher-Price is a proud sponsor of Shakira’s Barefoot Foundation, which helps feed and educate children and provide community support for parents. Shakira’s compensation for this program will be donated directly to the Barefoot Foundation to benefit early childhood development opportunities in some of the world’s most impoverished areas. Learn more about Shakira’s mission >
Keenly focused on early advantage, and a hands-on mom herself, Shakira approached Fisher-Price to explore co-development of a product line. “Working through my foundation, I saw how toys could help babies — including my own son — reach important developmental milestones. I wanted to design a line of toys that stimulates development, and I felt a strong connection with Fisher‑Price . After learning about how incredibly focused they are on helping children build skills they need for school and for life, I realized they were the perfect partner.” - Shakira