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Header Tile

A design story

Header Tile

Header Tile

THE GOAL

Create a better infant seat. Better than anything else on the market. Better than anything any of us had when we were little. Something babies will love, and parents will love even more.

START WITH THE RIGHT QUESTIONS

Every project starts with questions like, “What would families really want from this product? How will it help them?” Answers are often provided in talks with parents, led by our Child Research experts. The process involves lots of sketches (and lots of changes). The design team addresses the feedback, then sends the product out for In-Home Testing, because “there’s nothing like seeing how families really use it,” says product designer Devin.

A NEW KIND OF BABY SEAT

As the Sit-Me-Up Floor Seat was being developed, the team spent a lot of time testing it, and learned about some key must-haves from parents.

THE SIT-ME-UP FLOOR SEAT TAKES A STAND

The innovative Sit-Me-Up Floor Seat was created to answer all those needs (and more!). And it’s very satisfying when parents agree. Designer Devin says, “I get inspired by people’s problems. We set out to solve those through good design, when possible. It’s all about making a parent’s life easier, and a baby’s life more fun.”

TA-DA!

The sit-me-up floor seat takes a stand

“Awesome for my Little Guy. He loves sitting up in this and looking around …”

Consumer review, fisher-price.com

“It has a high back to help support him and the toys are easy to reach. I can take it anywhere easily and keep him happy!”

Consumer review, fisher-price.com

There’s always time for another story!