Helping Babies Learn

The nursery. The kitchen. The playroom. The backyard. Wherever your baby spends time, learning happens. Surrounded by sights, sounds, and familiar objects, filled with natural curiosity, and helped by you, your baby learns through everyday experiences and of course, through play.

Play & Learn Activities

Discover new ways to help your baby learn through play - you'll both have a blast! Print out these activities and enjoy a playdate together.

Playful Learning

For your baby, every moment is a learning moment. Find out more about how you can help your baby learn through everday discoveries - with help from Laugh & Learn™ toys!

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ABC’s Most of us learned our ABC’s by singing them—the rhythm and repetition of songs make things easy to remember. That’s why we’ve included sing-along songs, rich music and fun sounds in all the toys and activities.

1-2-3’s The idea of numbers and counting starts to make sense when babies can point to “one, two, three” peas on their tray or put food shapes into a refrigerator. Laugh & Learn toys and activities teach numbers and counting in a natural way, with sing-along songs to help baby remember.

Shapes & Colors Sorting, stacking, and unstacking help baby understand the basics of sizes, spatial relationships and shapes. Babies learn colors in a similar everyday way—yellow isn’t just yellow, it’s a yellow cup or a yellow banana.

First Words At first, your baby learns to associate sounds with images, such as “moo” cow or “baa” lamb. They’ll learn adjectives in context, like big door or red apple. Opposites too, like up and down.

Making Friends Playing together. Give and take. Taking turns. Please and thank you. They’re all important parts of expressing emotions, developing friendships, sharing, and realizing that “we” is as important as “me.” So the Laugh & Learn collection has lovable characters with friendly faces that baby can relate to and learn from.